David Gaughran discusses some of the myths that writers tempted by digital self-publishing face:
The usual reasoning is that most self-published work is crap and readers know it is crap, and they avoid it like the plague. Self-published work is poorly formatted, has a terrible cover, no editing, and – worst of all – it’s not ready for public consumption.
He goes on to raise and address several points, such as 'no one will ever find your book' and the like. If you are starting out into the self-publishing business (and for the first time in the history of publishing this is actually feasible for the average writer), David's article will encourage you all the more.
Similarly, Joe Konrath (loved and hated alike by the various powers on the internet as a bit of a de facto spokesman for the self-publishing crowd), starts with:
Some people believe the ease of self-publishing means that millions of wannabe writers will flood the market with their crummy ebooks, and the good authors will get lost in the morass, and then family values will go unprotected and the economy will collapse and the world will crash into the sun and puppies and kittens by the truckload will die horrible, screaming deaths.
He addresses this myth in much the same way: there are already mountains of crap out there, yet readers still find stuff to read.
Remember, when someone tells you you're not going to make any money self-publishing, and only the elite writers stand a chance of living off their income, just remember that the vast majority of writers have never been able to live off the income from their writing.
Think about it: if you were never going to make any money writing, would you stop?
Check out David's article in full here: http://davidgaughran.wordpress.com/2011/06/18/self-publishing-myth-1-you-will-never-make-any-money/ and Joe Konrath's similar approach here: http://jakonrath.blogspot.com/2011/07/tsunami-of-crap.html