Adrian Zackheim writes a post pouring some cold water on the self-publishing ideals that are often espoused. We've highlighted some pro-self publishing articles in the past, so it's worth having a look on the other side of that argument.
Some proponents of self-publishing (J.A. Konrath, Barry Eisler, John Locke et al) go even further — they think having a traditional publisher is not merely optional but foolish. Why should a gifted writer share the proceeds of her success with an intermediary if she can attract a flood of readers without one?
Adrian goes on to say that line of reasoning makes no sense to him.
Despite the hype, the fundamental rules of publishing have not really changed very much. Now, as before, the greatest challenge facing a new writer is to find readers, not to finish and print a book.
It's very important not to get caught up by the hype from both sides of the self-publishing world. Remember, at the end of the day, if you don't write, and don't write well (enough), your publishing choice isn't going to matter much.
Read the rest here: http://www.portfolioimprint.com/#vmix_media_id=89388851