Mike Wells writes a counterpoint to yesterday's more pessimistic view on self-publishing.
As an independent author, I feel a lot like the Avis Rental Car Company must have felt back in the 1960s. Hertz was the first company to aggressively pursue the rental car market, and competitors found it almost impossible to gain any ground. Their main rival, Avis, lagged far, far behind.
Now, I know what you may be thinking. There are a lot of independent writers who produce junk, badly-written, badly-edited, and badly-formatted books that are not worth reading. And you’re absolutely right—I’ve seen plenty, and bought some of them, too. But doesn’t the same hold true for the big, established authors?
He focuses on the mantra 'Try Harder', and gives a bit of insight from the self-author's perspective while addressing common criticisms of the indie approach.
I spoke to him briefly on thursday via Twitter, when the post came out, and he had a look at Adrian Zackheim's post about the myths of self-publishing. I'm happy that it partly inspired him to write a follow up post (his words, not mine!), in which he highlights the importance of an entrepreneurial attitude when self-publishing:
What does all this mean? It means that if you have an entrepreneurial personality, you’re not likely to get along with big publishing houses whether they want to publish your book or not. Big companies are bureaucracies, and they are going to do things their way.
In the gap between entrepreneurial artists and artists who want all the non-creative work managed by their publisher/agent, I see a service gap - a service that basically provides project management for writers, connecting them to publishers and managing their business decisions for them, but with more authorial control than traditional arrangements (Joe Konrath calls these intermediaries estributors).
Anyway, read Mike's two posts here. If you are an aspiring self-publisher it will a bit of an antidote to yesterday's pessimism). His first post is here: http://mikewellsblog.blogspot.com/2011/07/discover-independent-authors-we-try.html and the follow up here: http://mikewellsblog.blogspot.com/2011/08/should-you-go-traditional-route-or-self.html