This is a short Nielsen report on the changing demographics of eReaders (that is, the electronic devices). Most tellingly:
In the U.S., as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen’s latest, quarterly survey of mobile connected device owners, this is no longer the case.
Read the article (with pretty graphs!) here: http://blog.nielsen.com/nielsenwire/online_mobile/changing-demographics-of-tablet-and-ereader-owners-in-the-us/