Book publishers borrowing a page from Hollywood (via @PublishersWkly)

I'm not a personal fan of the book-trailer phenomenon, but it seems it's gaining popularity, as reported in the LA Times this week:

[B]ook trailers, have become increasingly common as publishers look for novel ways to market their best sellers at a time when fewer people are buying physical copies of booksand chains like Borders Group are shutting down. Publishers, which are reducing author advances and slashing print runs, have begun to spend big money to produce full-blown dramatizations that bring book characters to life. That's a far cry from only a few years ago when publishers promoted their books using only commercials containing a few stock photos and voice-over narration.

So as this new trend grows, we see a new niche of literary service appear: the experienced book trailer/commercial producer. I guess we need to add a new category to Literarium...

"It gives readers a chance to visualize what the characters look like and a sense of the tone of the book,'' said Kenyon, who recently signed a deal with Amber Entertainment to develop and produce films, television and webisodes based on her books. personal dislike of book trailers is that I don't want to see the characters in a book brought to life in a commercial, or their magical city/space ship rendered for me. The appeal to me of reading a book is that there are no budget constraints to limit the scope of a scene in the printed word. Each to their own, of course...but...I don't want what the book trailer is offering: a tantalising glimpse into someone's idea of what a book should look like.

Check the article out here, it's a good read:,0,1769447.story