Jane Little writes at Dear Author about her experience watching large sporting companies sponsor athletes. She makes an argument that publishers should similarly invest in libraries:
When you get a group of readers in a room, nearly every one of them will recount how their reading either started at a library or was fostered by a library. One of the slides from Bowker that I saw at BEA was that for individuals who have adopted a tablet, the number one thing that activities on the tablet have replaced is reading. Tablet adoption is on the rise and by 2015, tablet sales will exceed the number of PCs currently sold. Why is this troublesome for the book market? Because the biggest threat to publishing isn’t Amazon. It’s Angry Birds.