From the article:
Lovecraft wrote hundreds of short stories and novellas from 1917 right up until his death in 1937. Stephen King proclaimed him one of the greatest practitioners of the classic horror tale, and yet some readers find his work intimidating, needlessly wordy, and in some cases, controversial. So why should everyone read at least one Lovecraft story in their life? You’re about to find out.
I'm a huge fan of the Cthulhu Mythos, and shared world writing in general, so Lovecraft (despite legitimate critique of his character) is one of my favourite writers.