When Twitter Fans Steer TV (HT: @peterjblack)

The Wall Street Journal discusses how social media services (particularly Twitter) are able to provide instant feedback and reactions to TV shows. In light of my recent post about the live novel writing efforts of Silvia Hartmann, I thought this might provoke some thoughts regarding how reader feedback might steer the writing process:

Shows responding to Twitter so overtly remain in the minority. Producers say they pay close attention to comments to gauge audience response in real time, but when it comes to script and plot decisions, creative teams are cautious about giving fans outright control.

"We work very hard not to be too swayed…and not turn it into a choose your own adventure where whoever yells the loudest wins," says Julie Plec, executive producer of "Vampire Diaries," a Warner Bros.-produced series for the CW network, a joint venture between Time Warner Inc. and CBS Corp.

I like this kind of social feedback mechanism in art. Clearly it doesn't work for everything, but I have found that the instant viewing community created by having a predetermined time to sit down and watch something is actually one of the few benefits of scheduled TV. Social reading platforms such as ReadCloud offer similar experiences.

Read the full article here: http://online.wsj.com/article/SB10000872396390444772804577623444273016770.html