This is part 2 of the original article here. eBook pricing is still all over the place; from my perspective as a reader the market still hasn't decided on the 'value' of a book stripped of its physical container, the content. In one corner of the internet it's a race to the bottom, in another it's priced comparably (or even higher) than the same book in print.
Adding some incidental charges, we figured the total cost for you to convert a previously published book to an e-book and print on demand paperback was $1,600.00, not counting the cost of marketing, advertising or publicity. How should you price your book to recover that investment and make a profit to boot? And how many copies must you sell to hit that number?
Richard Curtis over at Digital Book World continues to break it down; hopefully this will help a little bit to shed some light on the flipside of high eBook pricing.
Of course, it's all about expectations. A reader doesn't (and, honestly, shouldn't) care how much a book costs to produce: if it feels too expensive, it is too expensive. The trick is to change consumer expectations, and I don't think simply selling a digital book for $15 is a healthy way to do so. Readers are not your enemy.