I love literary experiments, and this is a great one by Jason Arnopp. So great, that I'm posting another post on Friday, when I should be relaxing instead of thinking about the publishing industry:
A Sincere Warning About The Entity In Your Home, on the other hand, is a whole other kind of experiment. As you might expect from the title, it's a ghost story: one which takes place in YOUR home. Yes, the place where you, the reader, lives. This 10,000-word story takes the form of a creepy letter which arrives at your property, telling you things you really don't want to hear.
This story is available in two ways:
1) A Kindle ebook on global Amazon sites for 96p (approx $1.49/€1.23). [...]
2) A physical, typed, paper letter which will be snail-mailed to your home address. Twenty-three sheets of paper in a card-backed A4 envelope. This, clearly, is the most authentic way to receive and experience A Sincere Warning About The Entity In Your Home. It'll look like this [check out the image here], except with your name and address at the top... Why your name and address? Because the text will be personalised in several ways.
- It will include your first name, eight times throughout.
- Your exact property type will be incorporated (ie flat/apartment or house)
- Your address, road name and town/city will feature
- There'll be one or two other surprises in the text, concerning your local areaThe letter will arrive with no cover artwork, story title, author credit or advertising blurb: just the URL of the official webpage (ScaryLetter.com) at the end, in case the letter is ever ordered for someone maliciously!
I love this sort of stuff, and Jason has put a lot of effort in to help customise the story a little bit. I'm half inclined to get a copy, just to see how more effective a personalised horror story will be.
I hope he makes a huge amount of money with this project.*
Read more about it here: http://jasonarnopp.blogspot.co.uk/2012/10/a-sincere-warning-about-entity-in-your.html
And find the home page here: http://www.shorthorrorstory.com/
*'huge' in the context of the writing industry, ie. a couple of lunches or a new XBox game, at least.