A Sincere Warning About the Entity in your Home (via @jasonarnopp)

I love literary experiments, and this is a great one by Jason Arnopp. So great, that I'm posting another post on Friday, when I should be relaxing instead of thinking about the publishing industry:

A Sincere Warning About The Entity In Your Home, on the other hand, is a whole other kind of experiment.  As you might expect from the title, it's a ghost story: one which takes place in YOUR home.  Yes, the place where you, the reader, lives.  This 10,000-word story takes the form of a creepy letter which arrives at your property, telling you things you really don't want to hear.

This story is available in two ways:

1) A Kindle ebook on global Amazon sites for 96p (approx $1.49/€1.23).  [...]

2) A physical, typed, paper letter which will be snail-mailed to your home address.  Twenty-three sheets of paper in a card-backed A4 envelope.  This, clearly, is the most authentic way to receive and experience A Sincere Warning About The Entity In Your Home.  It'll look like this [check out the image here], except with your name and address at the top... Why your name and address?  Because the text will be personalised in several ways.

  • It will include your first name, eight times throughout.
  • Your exact property type will be incorporated (ie flat/apartment or house)
  • Your address, road name and town/city will feature
  • There'll be one or two other surprises in the text, concerning your local area
The letter will arrive with no cover artwork, story title, author credit or advertising blurb: just the URL of the official webpage (ScaryLetter.com) at the end, in case the letter is ever ordered for someone maliciously!

I love this sort of stuff, and Jason has put a lot of effort in to help customise the story a little bit. I'm half inclined to get a copy, just to see how more effective a personalised horror story will be.

I hope he makes a huge amount of money with this project.*

Read more about it here: http://jasonarnopp.blogspot.co.uk/2012/10/a-sincere-warning-about-entity-in-your.html

And find the home page here: http://www.shorthorrorstory.com/

*'huge' in the context of the writing industry, ie. a couple of lunches or a new XBox game, at least.