From Self-Publishing to All Sorts of Amazing Publishing Deals (via @PublishersWkly)

Just an interesting article about Colleen Hoover, who managed to turn her self-publishing into a step to more traditional publishing contracts, including movie deals. Although publishing, as we've said many a time before, is often a game of chance, there might be something in Colleen's story that helps or inspires you:

Soon after self-publishing, people she didn’t know were downloading the book — even after it was only available for a fee. Readers began posting reviews and buzz built on blogs. Missing her characters, she self-published the sequel, “Point of Retreat,” a month later. By June, both books hit Amazon’s Kindle top 100 best-seller list. By July, both were on The New York Times best-seller list for e-books. Soon after, they were picked up by Atria Books, a Simon & Schuster imprint. By fall, she had sold the movie rights.

All sounds pretty easy, right?

When Hoover finished her third book, “Hopeless,” in December, she initially turned down an offer from Atria and decided to digitally self-publish again. By January, that book too was a New York Times best-seller and she signed that month with Atria to publish the print version, but kept control of the electronic version. The paperback is set to come out in May.

Although we can't expect to hit the same streak as Colleen, I do find it interesting that here she has agreed to contract out the process of distributing, printing, and managing physical books, while retaining her electronic rights. To me, this seems perfectly reasonable, but I have the impression that the idea that authors would have this much power to negotiate with a publisher would have been utterly alien even a few years ago...

Read it all here: