A piratical link for you today. Warner Bros (back in June) said that pirates showed them what consumers want. No surprises there, really.
“Generally speaking, we view piracy as a proxy of consumer demand,” Kaplan notes.
“Accordingly, enforcement related efforts are balanced with looking at ways to adjust or develop business models to take advantage of that demand by offering fans what they are looking for when they are looking for it.”
The above shows that Warner Bros. has started to treat movie pirates as a market signal and an indication that legal offerings are not yet up to par. Or to put it differently, the movie studio believes that they can beat piracy by competing with it and providing a better user experience.
The book industry seems to be adapting much more rapidly to the notion that legal, easy and affordable access to content is the solution to unauthorised content sharing. Having said that, the indisputable market leader Amazon is increasingly putting exclusivity constraints on its new services. For readers who don't want to buy into Amazon's service (eg. me) this creates an artificial market demand, which is always met through piracy. Until it becomes possible to buy content in the format you need, piracy will continue to be a problem.
Read the original article here: http://torrentfreak.com/warner-bros-pirates-show-us-what-consumers-want-130624/