The Christmas period is a time often associated with copious gift exchange. And what better gift than books, right? Isabelle Roughol from Linked In describes the increasingly futile and heavy handed attempts to quash online piracy:
A French court just signed the death warrant of 11 sites that streamed pirated movies and TV shows. Will it make a dent in illegal media consumption? No more than the deaths of Napster, Kazaa or Megaupload.
The entertainment industry lobby is like Don Quixote fighting windmills – except Don Quixote, you feel a bit sorry for. The "majors", on the contrary, have a knack for uniting consumers against them.
The message remains clear: where possible, in every way possible, get your content in front of the people who want it. Because nothing can stop them getting it. Be the most convenient conduit.
Just have a look at the roadblocks to French consumers who just want to watch a movie:
Let's take France as an example, since it's the market I know. A 1986 law regulates how cinematographic content may be broadcast – at the time, it was meant to save movie theaters from the ascent of television and video stores (notice how back then we were already legislating our way out of crisis rather than innovating it). Once a film is released in theaters, one must wait:
- 4 months to see it as a one-time on-demand purchase
- 12 months to see it on a movie-specific cable channel (and its catch-up on-demand service – 10 months if they've signed a deal with the cinema lobby)
- 30 months to see it on other cable channels or broadcast television
- 36 months to see it on a subscription-based, on-demand-only service
You read right – that's 3 years before we could see a "recent" film on Netflix if we had it! That's only a small part of the regulation, which kafkaesque beauty you can explore here if you read French.
The key phrase here is: 'notice how back then we were already legislating our way out of crisis rather than innovating it.'
Food for thought, folks. And a Merry Christmas!
Read the original post here: http://www.magellanmediapartners.com/index.php/mmcp/article/more_ways_than_ever/