Jen Webb discusses a recent news story about successful Australian author Matthew Reilly:
Aristotle said it first: if you want to write a good story (or, in his terms, a good tragedy), you must have two things: plot, and character. Plot is, for Aristotle, “the arrangement of the incidents” — the causal relations between things, people and events. Character refers to the individuals who are the actors in that plot, and all their personal qualities and moral capacities, along with the relationships they have with each other and with the choices they have to make.
I'm not and have never been a fan of Matthew Reilly's writing, but I certainly applaud his successful approach: http://theconversation.com/improving-ones-plot-in-life-why-matthew-reillys-books-sell-22644