I wasn't interested in the grammar of clickbait titles. But then everything changed. (via @readermagazine)

If that title made you cringe as much as I cringed then we can be friends. The structure and development of language is an important thing to understand (or at least appreciate) for writers, and this American Reader article delves into those horrible titles, and why we can react so strongly to them (either with excitement or revulsion):

Upworthy Titles Often Make a Relatively Banal Claim. Until They Change It.

The most essential grammatical tic that Upworthy employs is a bit more complex than simple word choice or sentence structure: the titles introduce a fairly typical story, idea, or theme in the first sentence, then use a much shorter sentence to complicate or undermine it. This is irritating as hell. And I think that’s the point; the second sentence piques you to resolve the irritation it causes.

Intrigued? Would you like some resolution? Then read the rest of it here:

Your Guide to Apostrophes (via @SydneyWriters)

Today the Writing Bar brings you hot-off-the-digital-presses important information for writers. And apologies to all who already know these rules.

I know how you feel. I have been reading and writing enthusiastically all my life. I thought after all that exposure to well-constructed sentences that apostrophes and I were like kindred spirits. But it turns out that while we are very good friends, there’s a conversation or two we forgot to have, and a few things at least that I don’t know about them.

Read and commit it to memory (or a bookmark folder) here: